Latoya Whitfield is a phenomenal keynote speaker, author, coach, and mentor. Latoya Whitfield Enterprises started when she realized the power of purpose and how it could be used to make work more “meaningful.” She is dedicated to fostering a positive workplace culture and leadership development. With 10 years of experience in training and mentoring, Latoya has played a key role in high-performing teams.

Latoya Whitfield is a wife and mother to 3 amazing children. In her spare time, she enjoys traveling and volunteering for local charities.

Her favorite quote is, “it’s never too late to be what you might have been.” This quotes was life-changing for her and sparked the motivation to walk in her true purpose. Her approach using the M. A.P.S framework has shifted mindsets by helping leaders, employees, and students find meaning in school and work. As a result, her clients and mentees have become more confident in being the best versions of themselves, which has led to increased retention rates. She has been featured on WAFF48, FOX54,and several platforms such as Voyage ATL, Affirmed Magazine, and CanvasRebel.

Latoya Whitfield Enterprises is a leadership development company that focuses on 4 components: Mindset, Attraction, Purpose, and Stewardship. Our purpose is to create thriving leaders that are purpose driven. Studies show that individuals that know their purpose live longer and healthier lives. Happy employees are more productive and creative. In fact, studies show that employees need purpose more than pay. As a purpose coach, I have learned to think outside of the box and bring creative solutions. Not many people are incorporating purpose–this makes it worthwhile!

"Purpose is both selfish and selfless" -Author Unknown

Purpose is the best kept secret to success. -Latoya Whitfield